Camper Creative Co.

Camper Creative Co. is my agency that donates a portion of it's earnings to the National Parks Service. As a nature lover and avid hiker/camper and was excited to incorporate that namesake into my agency. Camper Creative Co. provides great design for small businesses focused on the adventure lifestyle and love for the outdoors. 

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Rocks, Clay & Dirt

I envisioned Camper Creative's brand colors to embody the Southwestern region of America. Think red-sand deserts, sandstone buttes and gigantic boulders. I felt the burgundy, beige and brown really hit the ball out of the park. The colors reminded me of driving through Monument Valley on the Arizona-Utah border. 

For the mark, I desired something simple and strong. I spent hours trying to trace different campers and trailers. I finally came up with my own version that is somewhere in the middle of a large airstream and smaller one person pull campers. 

The typeface I selected for the word "Camper," complemented the mark with smooth, rounded letters. I also liked that the camper looks as if it's being dragged across a bumpy (rocky) terrain. I added some contrast with the typeface for "creative." that added a hint of seriousness, trust and class. 

I came up with marketing assets and a website that held true to these concepts mentioned earlier. The website having fun vectorized trees with roots that animated as the user scrolled to give a fun touch. 

I think the brand encapsulates a fun camping trip amongst the star filled skies of the Southwestern united States. 

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